Competition Award - 1988
– First Prize
Location: West Rishon Lezion
Client: Rubinshtein Company
The design competition for the “ Villas City”
neighborhood on the Rishon Lezion sand dunes required a plan for 900
private houses on plots of 250 - 500 sqm per house. In addition to the
design of each individual house within the given plots, we were
required to design the public spaces in the neighborhood as a whole.
My main objective was to plan a residential environment
where people would feel a profound sense of belonging and
In order to avoid the barrenness and alienation that characterize
contemporary designed neighborhoods, my proposal was based on different
1. Although each and every family has common interests with the other
families, it is unique and its needs differ from theirs. The concept of
an “average home”, designated for the
“the average person”, is a fundamentally
2. Houses cannot be conceived as static “models” to
be duplicated and copied arbitrarily from one place to another. The
structure of the house must grow out of the forces acting on different
sites and the specific needs of each family. However, there had to be a
common language shared by all, at all levels
of scale, a language that would define the desirable relationships
between the street and the houses as well as the common architectural
patterns and details of the houses themselves.
3. Although the plots themselves have common characteristics, the
smallest differences between them, that stem from their different
location in the neighborhood, should be noted. A northern plot cannot
be treated in the same way as a southern one; a house on a plot that
opens onto a main street cannot be planned in the same way as one
situated on a plot that opens onto a lane, etc.
4. The house, the street and the neighborhood should be regarded as one
continuous whole, where each of these elements is
dependent upon the interrelationships between them.
The basic types of houses proposed for the neighborhood
included duplexes, row houses and single homes. The use ofcommon
patterns at different sites with varied
environmental conditions ultimately producedthe
distinctiveness and the variety of housesin
different parts of the neighborhood.